ABOUT THE FAIR DEAL FOOD CAMPAIGN

Fair Deal Food UK [FDF] advocates a fair price which covers production costs and overheads for fruit, arable crops, dairy produce, vegetables and meat.

Food production is vitally important. Retaining fertile land and farming skills will ensure that staples can be provided, avoiding dependence on imports.

Following the Fair Deal Awards [2006-2007] organised by Localise West Midlands, Peter Kendall [NFU] wrote saying that it would be a good idea if LWM could bring past and present campaigns under one umbrella. LWM’s commitments did not allow this but they gave good coverage on their website.

To date, as recorded on the Campaigns page, several sectors have campaigned separately for a fair price. FDF hopes that in due course fruit, vegetable and meat producers will unite to seek a fair deal for all the country’s food producers.

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The following points are taken from an article:  FAIR TRADE FOR UK FARMERS written by Alistair McConnachie.

In 2006, he was interviewed by Green Futures, the magazine of Forum for the Future, on the concept of Fair Trade for UK Farmers.Alistair is one of a generation of farmers’ sons who have been either unable or unwilling to continue farming. He says:

British farming is not a charity, it is an essential part of our country. The Fair Trade movement taps into people’s sense of economic justice. The same dynamic could easily apply towards British produce.

It would reflect an attitude to living, to politics even, which locates British farming and growing within a wider national and global context, where the consumer [and we would add above all the supermarket] is keen to do what is economically just.